But allow us to simplify things just a bit. Think of it like this. Google is the world’s most intelligent five year old. It is really good at determining what a website is about – if you make it clear. It’s not terribly intuitive (yet). It is also highly influenced by the crowd, so it is important to show Google that your website is popular. Google measures popularity in terms of the quality and quantity of backlinks – or sites that link back to yours.
If your website is structured properly in relation to your target industry and target geographic markets AND other popular sites are linking to yours, then your site will rank better in Google.