By 2009, the economy had officially slowed to a snail’s pace. Perhaps you heard about it on the news. As companies closed their doors and retailers begged to hold Christmas every month so they could stay afloat, I saw opportunity.
In 2006, I had already formed a company to help formalize the independent consulting, web design and SEO work I was doing as a result of referrals and casual networking. To seize upon the opportunity, I needed to differentiate my company and broaden my market.
Optimized Local Search Services was born. We started off by going door-to-door to local businesses selling the setup and optimization of free online business directories – including Google Local, Yahoo! Local, Superpages, Yelp, etc. – a local business could reach new customers on a daily basis with only a minimal investment.
For a local business in a suburban market, the Optimized Local Search Service could provide a dramatic improvement in search engine exposure at the local level. The service still exists today, but it is called PowerListings and it is included in our SEO bundles.
Over the next two years, we grew from a rag-tag band of door to door salespeople into a full service small business Internet marketing and consulting firm – with substantially better tools at their disposal.
In 2017, we re-branded as Optimized Marketing Group, LLC as our services continued to expand to offer a full suite of services ranging from website design and local search engine optimization to reputation management and printing.
Sadly, on June 18, 2018 my business partner (and best salesman ever), Gavin Fleten, passed away. For the first time in my professional life, I was unsure if this is what I wanted to be doing. With limitless support of friends, family and especially our clients, I was inspired to not only continue the company, but to invest in it’s future like never before.
Over the next year, I took steps to shift from an small agency content with just paying the bills toward the loftier goal of becoming a force within our industry. I invested in additional processes and software tools to better facilitate and track performance. I hired a graphic designer, a writing team, an email marketing guru. I partnered with various companies and individuals to establish relationships to help generate future sales.
In 2019, during my annual “look in the mirror” session that I do every December, I discovered a pattern emerging. Thanks to our expertise in working with service area businesses and fortunate relationships with key members in both house cleaning and pool cleaning, we were unconsciously specializing in providing Internet Marketing services for cleaning businesses.