Marketing Tips for Your Cleaning Business
Navigating Your Cleaning Business Through Our New Normal
On April 3rd, I had the privilege of being a featured speaker during Debbie Sardone’s “Urgent: Corona Crisis Response Training” where I discussed the importance of messaging as we all attempt to navigate businesses through these uncertain times. This post is a summary of this discussion.
COVID-19: Pro-active Communication is Key in a Crisis
Employee call in sick? Time to fix the schedule. Customer complaint? Better jump on that quickly or it will go public via an online review. But what do we do if the crisis had the potential to go beyond just a moment and potentially impact all current and future customers?
SEO, Pay-Per-Click or Both?
Which is better? Search engine optimization or pay-per-click advertising? The million dollar question and the answer, quite frankly, is both. Our most successful clients take advantage of any and all methods for getting leads so long as those leads are affordable.
How to Add a Manager to Your Google My Business Listing
Hiring someone to manage your SEO or Social Media and need to give access to your Google My Business listing? A Step-By-Step Guide to Adding Users to Your Google My Business Listing First a word of caution: We recommend that you NEVER provide full admin access to your Google My Business (GMB) listing unless it is to a co-owner. Full admins, labeled as 'Owners' in the GMB system, have full control over everything including the ability to add/remove users and delete the listing. Thankfully, GMB offers different user roles that you can use. GMB has three user roles: Owner, Manager and Editor. The Owner role allows a user to do anything with the listing as previously mentioned. The Manager role allows a user to do anything to a listing EXCEPT add/remove users and delete the listing. The Editor role is far more limited in that it only allows a user to edit select portions of a listing and post to the social feed. GMB listings are managed by Google accounts. This can often lead to confusion, but hopefully this simple description will clear things up. All Google services, from gmail to YouTube, Ads to Google Drive, can be managed with a single Google login. The account can initially be setup to create a new gmail email account - or a user can register their account using any email address including their business email. Once a user has registered with Google the user automatically has access to ALL of Google's free services including GMB. One login for everything. If you've hired someone to manage your GMB, they likely will need Manager access in order to properly optimize and manage the listing. How to add a user to your GMB listing: Ask the user you wish to add for the email address they use to access Google's services. Log in to your GMB listing via https://google.com/business Access is shared on a per listing basis. If you have more than one listing, select the proper one from the list from within the GMB dashboard. From the listing dashboard, click on Users (near the bottom of the left most vertical menu). From the Manager Permissions screen, click on the add users