Pay-Per-Click, or PPC, advertising is an advertising model where the advertiser only pays for the advertising if a visitor clicks on the ad rather than each time the ad shows. Both Google and Bing offer PPC advertising.« Back to Glossary Index
About the Author: Paul Dumas
Paul Dumas is the co-founder and owner of Optimized Marketing Group, LLC. and it's subsidiary Marketing For Cleaners. The internet marketing agency has provided website design, search engine marketing, social media management, internet advertising and printing solutions to small businesses targeting local markets for over 10 years.