Guide to Choosing the Right Internet Marketing Agency for Your Cleaning BusinessNot All Internet Marketing Agencies Are Created Equally

From robocalls to unsolicited emails, we all get contacted by internet marketing companies promising the moon and sometimes even itemizing things that are wrong with your current efforts.

In fact, this blog post was inspired by an email I just received a few minutes ago.  It reads:

Hi Paul Dumas!

We have analyzed your website “

We’d like to inform you a very important issue regarding your website which is the reason why you are losing lots of traffic.

Your website is great in terms of design and content. However, it doesn’t follow Search Engine Guidelines. So, it has a very low visibility in search results.

We’ve done a thorough SEO audit of your website and found that it has a big potential to generate more revenue than what it might be earning at the present. And yes, we have generated a report for the same as well.

We’d be glad to share the SEO audit report with you so that you can check it yourself and find out what should be done to make it SEO friendly.

If you are interested in the free of cost and no obligations audit and keywords recommendation report, please reply to this email and one of our consultants will share the report.


Maria | Project Manager

How do I know this company is basically full of bunk?  First, the email was received via an address that has not been my primary email in over 2 years.  Second, it says that my “website is great in terms of design and content” despite the fact the domain has never had a website on it.  I used this domain exclusively for email accounts.  Finally, the email came from a seemingly random email address.

Over the last 10+ years, I’ve learned that TWO things are absolutely true in this business:

  1. Unless you’re an expert in SEO and internet marketing, anyone can make what you’re doing sound like it needs help.  How would you know, anyway?
  2. It is far easier to sell you internet marketing than it is to deliver great results.

I have clients send me the results of various types of “SEO Analysis” provided by other agencies all of the time – and question whether what we do is the right thing.  I really don’t mind since we don’t do anything unless we can articulate why we do it and provide real-world results via ranking reports, Google Analytics traffic monitoring and other systems to prove that what we’re doing is actually working.  We also offer services on a month-to-month basis – with no long term contracts – so we can earn your business every month.

Does this mean that I think we’re the best in the world at internet marketing and SEO?

Considering that I literally learn something new every single day, the answer is quite obviously ‘NO’.  But I am confident that we offer the most affordable internet marketing services in the market – AND – we have over a decade of experience working specifically with cleaning businesses to generate more leads across whatever service area geographically that a client is targeting.  And we track everything.  And results do not lie. That’s why we have many cleaning businesses that have been with is for 5 or even 10 years.

How do you filter the bad from the good internet marketing companies?

Anytime you purchase something you’re taking a bit of a leap of faith, but there are some things you can do to minimize your risk.  It is pretty simple, actually:

  1. Ask for references of other companies in your industry – AND actually talk to them.
  2. Do not sign long term contracts unless you have a history with the company and simply exchange the contract for a discount.
  3. Make sure you receive regular reporting – AND assistance in understanding how to interpret the data.

SEO for Cleaning BusinessesSo how does all this apply to the Optimized Marketing Group?

We’re confident that our services will work for you.  That’s why we do not require any type of contract beyond a month-to-month agreement that can be cancelled at any time.

We also have extensive experience working with cleaning businesses of all types thanks to a fortuitous meeting nearly 10 years ago with Debbie Sardone, The Maid Coach, and our work with both her cleaning business Buckets & Bows Maid Service and her cleaning supply company The Clean Team.  Over the years we’ve had the privilege of working with dozens of cleaning businesses thanks to the more than occasional kind word from Ms. Sardone.

Finally, we’ve set up our services so that the proof is in the reporting.  Whenever possible, we track everything from traffic to lead sources so we can show you how well everything is working for you.

So next time you get a random robocall saying that your website is broken – you’ll know what to do.