An SSL (or secure-socket-layer) certificate is added to a website for security purposes. It allows data submitted by users (forms, online purchases, etc.) to be encrypted and helps prevent hacking of data. Websites that are protected by SSL certificates are accessed via “https://” rather than “http://” and, depending upon the browser used, will be indicated as secure by a lock icon in the address bar. The security of a website is also a ranking factor used by Google’s algorithm and it improves a visitor’s trust in the website.« Back to Glossary Index
About the Author: Paul Dumas
Paul Dumas is the co-founder and owner of Optimized Marketing Group, LLC. and it's subsidiary Marketing For Cleaners. The internet marketing agency has provided website design, search engine marketing, social media management, internet advertising and printing solutions to small businesses targeting local markets for over 10 years.